Framework
Business and app design for John Krasinski & Viacom Lab
Framework was selected by Viacom Lab among several concepts aiming to foster art appreciation. The platform enabled artists to thrive by turning homes and offices into rotating galleries of original art.
Early members were meant to be high net worth individuals and corporate clients looking to outfit their offices with fine art. Framework provided artists with an additional channel to gain exposure and find customers outside the realm of the gallery system.
